oe ° Vv E R 3 


“Made fe Pikes Mivias: 
es Paras, Phe by 


JAPAN PAPER COMPANY, 
_ Importers of High Grade Papers 

Srom China, Japan, Korea, France, 
Ltaly, England, Spain, Holland, 
Belgium, Switzerland and Sweden 


109 East 31st StreET, NEW YORK 
PHILADELPHIA .. BOSTON 


Fabriano Cover No. 626-C; size 2014 x25 
Also carried in double weight 


_N WORK 
"PHILADELPHIA 
BOSTON | 


_' Fabriano Cover No.7; size 2014 x 25, 
Also catried in double weight . 


A Seenatt 


THESE PAPERS 
ARE THE PRODUCT 
OF THE FAMOUS MILL OF 
PIETRO MILIANI 
AT FABRIANO, ITALY 


They are stocked in seventeen shades in 
size 2014 x 25 


All four edges are deckled, and 
whereas every effort is made tomain- 
tain uniform weight and color, the 
nature of the manufacture of these 
papers is such that there is apt to be a 
slight variance in different makings. 


OCTOBER 1923 


Fabriano Cover No. 1-Bis; size 2014 x 25 


Digitized by the Internet Archive 
in 2019 with funding from 
Getty Research Institute 


https://archive.org/details/fabrianocoversOOmili_O 


PRINT 


ON PAPER THAT ATTRACTS 
BY ITS QUALITY 


Fabriano Cover No. 2; size 2014 x 25 
Also carried in double weight 


emphasizes the niceties of good design 
ond well-arranged type. 


A | | Fabriano Cover No. 3 ; ‘size 2034x 25° - ‘S : 
Also carried in double weight 


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The more feminine the trade, the more 
daintiness necessaryin advertising. The 
Sirst essential is d paper that reflects the 
character of the merchandise. 


Fabriano Cover No. 4; size 2014 x25 


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| SHOULD BE CONSIDERED Maes, 
“IN THE RATIO TO THE RETURNS _ 


Pen Ss IND 


Set k; as \ 


Ky Mi guy Eig f iy 


Reret 
\V 


* Fabriano Cover No. 5; size 2014. x25. 


4 


The appeal of a printed message. 
es 48 enhanced by its: 7: 
1 SERIE 


Fabriano Cover No, 6; sizé 2034 x25 


techandie that is ‘representa- a 
tive of quality must be advertised 
in a manner in Recpine with its. 
own plane 


Fabriano Cover No. 6-Bis; sizezo%x25. 


Good advertising is above compe- 
| tition. A good commodity requires nS 
a ‘good mechitnm to CrepRoens it. | 


Fabriano Cover No. 16; size 20443 X25. 
Also carried in double weight 


oe acres 

"merchandise of tai the 

_ brinted matter must 
oS ieee 


» Fabriano Cover No. 17; size 201425 


‘DISTINCTIVE PAPERS 
WORK HARD 
FOR THE BUSINESS THAT _ 
‘REQUIRES | 

THE ATMOSPHERE 

OF SUPERIOR QUALITY 

IN ITS 

‘PRINTED MATTER 


Fabriano Cover No. 18; size 2014 x 25 
Also carried in double weight 


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The only impression | 
many of your customers are enabled 
to obtain of you is through 
your printed publicity 


Fabriano Cover No, 20; size 2014 x25 
Also carried in double weight 


One of the simplest ways of having 
your message read 1s to make it dis- 
tinctive and attractive by the use of 
a paper of quality. 


Fabriano Cover No. 626-D; size 2014 x25 


an appropriate : 


had 


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TO ACHIEVE EMPHASIS 
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Fabriano Cover No. 8; size 2014 x 25 
Also carried in double weight 


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Fabriano Cover No. 8; size 2014 x 25 
Also carried in double weight 


Fabriano Cover No. 9; size 201g x25 
Also carried in double weight 


Fabriano Cover No.626-D; size 2034 x 25 


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